We were founded by Rebecca Beeby in 2023 initially to provide financial consultancy. Rebecca worked her way up the finance ladder in 2 of the fastest growing companies in the North East, both private equity backed and founder ran. She held Head of FP&A and Group Financial Controller roles so understands all aspects of business from a finance perspective.

She partnered with business area owners to drive their success as well as building excellent teams to support the Board’s goals.

She is passionate about having strong relationships with clients and with the internal team and injects personality and positivity into all she does.

In 2024, after working with initial clients, Rebecca found there was a niche for accountants that are approachable, commercially astute and who value excellent relationships.

She is now on a mission to disrupt the market for the ‘traditional’ accountants who don’t like to answer questions (or charge you to answer them), and can be intimidating to business owners!

We offer the services of a practice to support businesses in their day to day and regulatory requirements, but also offer fractional senior support and commercial finance support. We’ve given a guide to these in our services section but can offer bespoke support with all areas of finance.